What is the Most Effective Form of Marketing?
By: Pat Seroka
One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars.
The fact is, there is no single answer to that question. It, in large part, will become apparent as two things are uncovered: who are we trying to target and what is the core message we are trying to convey?
For example, if you are trying to acquire quick and controllable outreach for a product or service, traditional advertising should likely play a significant role. That may include ads in trade pubs, direct mail and ads in social media. If you are seeking recognition and third-party endorsements, then public relations channels will play a significant role. If you are trying to achieve awareness during a trade show or convention, then creating an exhibit booth and seeking out speaking opportunities would be a smart way to go.
And, of course, today it is imperative to have a consistent and strong presence on social media channels that primarily include Linked In, Facebook and Twitter.
While each of these marketing vehicles has its own unique positioning and focus, the most effective marketing strategy is a well-conducted symphony of all the above. Regardless of your budget, the strategic marketing plan that identifies and utilizes all appropriate marketing channels will produce the best results. If you’re struggling with that, drop me a note. I’d be happy to get you going in the best direction for your product or service.