Pat Seroka founded Seroka & Associates in 1987, the natural culmination to years spent studying why people select one brand over another and the motivations behind their brand selections when selling print and broadcast advertising early in his career. With Pat at the helm, the agency’s good reputation built rapidly, gaining national recognition in the mortgage arena through joint venture activities Pat created with the Mortgage Bankers Association (MBA).
In the 1990s, Pat added a full-service Public Relations Division and an Interactive Communications Division to the agency. Since 2000, Pat has focused on diversifying the agency’s expertise beyond the mortgage sector by adding manufacturing and food to its industry niches. Pat created the Homebuyers Information Institute, a resource for lenders that provided consumers seeking mortgages lending information, and operated it for eight years. He also wrote, produced and directed a 30-minute television program entitled, “The Key to the Right Mortgage,” which was endorsed by the MBA and ran on PBS in the Midwest.
Pat is one of only 29 Certified Brand Strategists in the U.S and has been named Entrepreneur of the Year by Ernst & Young and Merrill Lynch. He regularly speaks at various national and state mortgage and banking meetings and marketing seminars, and his articles have appeared in Mortgage Banking, The Wall Street Journal, National Mortgage News, and many other mortgage trade publications. He’s a member of the Mortgage Bankers Association of America and the Independent Business Association of Wisconsin, and his agency is a Preferred Vendor of The Mortgage Collaborative. He and his wife reside in Brookfield, Wisconsin. Pat is also a member of the Porsche Club, holds a Competition Racing License for weekend fun, and enjoys boating and traveling.