Lori Highby
Director of Digital and Social Media Strategy

I started out at a web agency in the early 2000s, where I self-taught SEO, PPC, and email marketing tactics while implementing traditional methodologies for strategy. Today I have the privilege of working with a number of strong B2B and B2C brands in building and executing a successful digital marketing strategy that is focused on generating a positive ROI.  My core personal value of lifelong-learning allows me to stay on top of the technological advances and how they can be applied to an effective marketing strategy.  In addition, I am passionate about sharing the many creative and strategic digital marketing lessons learned with people and organizations through various speaking engagements and as an adjunct professor at UW-Milwaukee.

As a strong believer in networking (both digitally and traditionally), I have served on numerous boards including the Better Business Bureau of Wisconsin.

If I’m not working or teaching, you can often find me at an ice rink playing hockey with my husband or walking my two dachshunds through the park.