John Seroka is a Principal and Brand Strategist at Seroka. He began his career in the mortgage industry right out of college, working as a mortgage loan originator in the Los Angeles and Orange County markets. He joined the family business in 1996 and has taken the lead in growing the agency in the key vertical it was built on…the mortgage industry.
John has been published numerous times in top industry publications including Mortgage Banking, National Mortgage News, California Mortgage Finance News and many others on various topics including brand and communications strategies, new technologies, social media, big data, Millennial outreach, inbound marketing, the new buyer path, mobile marketing and industry outlooks. He’s also appeared on Lykken on Lending and has spoken at many industry events sponsored by the Mortgage Bankers Association, the California MBA and National Reverse Mortgage Lenders Association. John is Chairman of the California MBA’s Mortgage Technology and Marketing Committee, providing leadership in disseminating the latest marketing technology trends to the industry including social media, digital and mobile applications, predictive technologies, big data and much more through webinars and specialized forum calls.
John plays a key role in driving agency growth through spearheading internal initiatives that emphasize new client acquisition and retention strategies using the latest digital and social media tools and trends. John graduated from Marquette University with a BA in Business and Broadcast and Electronic Communications. His interests include nutrition, fitness and outdoor activities. When John’s not working, he spends time engaged in family activities, weight training, riding his bike up the coast or participating in other outdoor activities while enjoying California’s beautiful weather.