Posts Tagged ‘video’  

6 Top Tips for Social Media Video

We all know that video is on fire! The key social media platforms you should be focusing on prioritize video in their algorithms because people love to watch and share video. In fact, mortgage and fintech industry marketers should keep in mind that video generates 1200% more shares than text and images combined. This is…


 

Why Do B2B Players Love LinkedIn’s Native Video Ads?

According to Cisco, 82% of all internet traffic will be driven by video by 2021. Consumer brands have been leveraging video for each stage of the buyer path for what seems like forever, and now the B2B segment is catching up quickly. Back in August of 2017, LinkedIn began allowing individual members to upload videos…


 

2018 Hot Marketing Trends – Lykken on Lending Podcast

  In this episode of Lykken on Lending aired on January 29th, 2018, I was honored to be the Hot Topic guest speaker. Topics discussed in this episode include: Facebook is deprioritizing content from brands with their new algorithm. What does this change mean to mortgage industry marketing execs and how can they navigate these…