Posts Tagged ‘UX’  

4 Super Critical Focus Areas for Marketers Today

The role of marketing has changed dramatically over the last decade. This is primarily due to continually evolving technologies and trends that have been thrust upon modern business. As a result, marketers are being pushed to focus more on data analysis and interpretation, think deeply about the user experience and assume increasing accountability to the…


 

6 Ways Marketers Can Use Big Data to Blow Away the Competition

For years, mortgage lenders and B2B (business to business) companies in the industry have used the same data to predict whether or not a prospect may be in the market for their services. Lenders typically use pre-screened credit, home/mortgage, income, trigger inquiries and other data that can be purchased from any number of list providers…