Posts Tagged ‘user experience’  

6 Ways Marketers Can Use Big Data to Blow Away the Competition

For years, mortgage lenders and B2B (business to business) companies in the industry have used the same data to predict whether or not a prospect may be in the market for their services. Lenders typically use pre-screened credit, home/mortgage, income, trigger inquiries and other data that can be purchased from any number of list providers…