Posts Tagged ‘tagline’  

5 Steps to Creating a Winning Tagline

By: Scott Seroka Have you ever read a tagline or slogan and wondered what the heck it meant? For example, how about the tagline “Impossible is nothing” in the ad above by adidas? It’s typically what happens when cute, clever and creative get in the way of what a tagline is really meant to do…


 

The Most Important Step In The Brand Development Process

It’s 5:56 am when the CEO of a mortgage company opens his email. His attention is immediately drawn to the “Urgent” message from the President of his advertising agency, time-stamped at 5:03 am, to call ASAP. When the CEO calls the President’s cell phone, it is answered before the first ring is heard, and the…