Posts Tagged ‘sponsored content’  

How To Build a Massive Following on your Social Media Channels

follow me on social media

This is one of the top challenges that plagues many in the mortgage industry and is no simple task. No matter how much you post, follow others, share others content and tell the world about your personal or business pages, the favor never seems to be returned with the same level of enthusiasm. You’re left…


Ad Blockers Force Mortgage Industry Advertisers to be More Creative

adblocker eye looks at viewer concept.

Scott Seroka, Principal and Certified Brand Strategist at Seroka Brand Development contributed to this article. Digital advertisers in the mortgage industry (retail lenders, service providers, etc.) have a right to be concerned about the increasing trend of ad blocking. According to The 2015 Ad Blocking Report by PageFair, there were 45 million users of ad blockers in…