Posts Tagged ‘Social Media’  

What is the Most Effective Form of Marketing?

Questions

    By: Pat Seroka One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars. The fact is, there is no single answer to…


 

What Content Marketing Metrics Really Matter?

Are you struggling to get more followers on LinkedIn? Or, do you want more of your content on Facebook to be “liked” by your friends or followers? Or how about more comments on your posts? Even though followers, likes and comments, or vanity metrics, can all make you feel like your social media is working,…


 

6 Top Tips for Social Media Video

We all know that video is on fire! The key social media platforms you should be focusing on prioritize video in their algorithms because people love to watch and share video. In fact, mortgage and fintech industry marketers should keep in mind that video generates 1200% more shares than text and images combined. This is…


 

How To Build a Massive Following on your Social Media Channels

follow me on social media

This is one of the top challenges that plagues many in the mortgage industry and is no simple task. No matter how much you post, follow others, share others content and tell the world about your personal or business pages, the favor never seems to be returned with the same level of enthusiasm. You’re left…


 

Amplify Your Social Media NOW…and here’s how to do it

social media woman in mortgage industry screaming in a megaphone

The buyer path is much more complex than it ever used to be. This is due to the sheer volume of information on the Internet and social networks that connect people all over the world, building their circles of influence. Thus, people now travel a much less linear to making decisions as they engage on…


 

Why Your Press Coverage is Going to Waste

You hired a company to handle your public relations and media relations activities. Or maybe you did it yourself or with your own internal resources. But you were quoted in National Mortgage News, MReport or any number of other publications important to the mortgage industry or your consumer target audience. So, what’s the next step? How…


 

6 Easy Ways to Deploy Social CRM to Build Brand Advocacy and Trust

Social media has become a significant factor in our personal and business lives. The proliferation of social media channels has created an atmosphere where people who have never met in real life can form friendships and bonds of trust where they share details about their personal lives…and their lives as consumers. They can share their…