Posts Tagged ‘seroka’  

How To Defend Your Brand From Bullying

Type your brand name into yelp.com and glassdoor.com and see what results. Then type your brand name followed by the word “review” into Google. What did you find? A lot of great comments and reviews? If so, you are much more than just lucky. Your brand is obviously very strong and you must have an…


 

Three Ways To Maintain Brand Culture As You Scale

If you are an entrepreneur, you can surely recall the day you came to terms with the fact that it was time to hire your first employee. It probably happened when you realized it was no longer possible to do everything yourself and still properly service your customers. When you finally found someone you could…


 

Make sure your brand is viewed as a serious contender

In nearly every industry, there are usually one or two brands people perceive as being the best – the brands people knowingly pay a premium for because being associated with the best not only makes a statement, it also makes customers feel confident and secure. In very close proximity to the “best” brands are runner-up…


 

This one gesture will instantly improve your brand culture

You can’t swipe through inc.com; hbr.org or entrepreneur.com on your iPad without stumbling directly into an article about the significance culture plays in an organization. I think we all “get it.” Culture is as important, and some even believe more important, than strategy. I tend to agree. I don’t believe a company can execute its…


 

Your brand tagline is a commitment to your customers

Your tagline is the boldest statement you can make about your brand. It’s that leading message you want customers to know about what they can expect when doing business with you, condensed into a short phrase and bolted onto your logo. And you’ll need to deliver on that expectation. No excuses. The only way you’ll…


 

Four Qualities of a Powerful Brand Tagline

When a company embarks on the process of creating a new tagline, the marketing department or the agency is usually challenged by the CEO to come up with one that is clever, catchy and cool. After all, Apple had Think Different, GE uses Imagination at work, and Nike is famous for Just do it. These are unquestionably very…


 

21 Ways Brands Turn Customers Away

If you are a business owner, president or CEO, your customers mean everything to you. They are the reason you are in business, and you would do almost anything to keep them happy. Happy customers are loyal customers who are also great referrers of business. The loss of a customer, no matter how big or…


 

Introducing a new product or category? Consider this…

For the innovation-driven company, introducing a new product or category should be a very exciting time. But doing so also comes with two challenges: educating potential investors on what exactly the new product or service is, and defining the new product in a way that can be easily understood by consumers. If a company misses…


 

What is your Brand's Impact Score?

Having a brand is a part of life. Whether or not we choose to think about it or do anything with it, we all have a brand – both personally, and as a CEO or business owner, corporately. We can’t escape or run away from our brand because it is not possible to erase the…


 

Does your brand attract top producers?

When you hear other employers complain about how hard it is to find good people, do you share the same frustration? Your answer to this question will give you valuable insight into the appeal your brand has among “good people” (top producers) in your industry – those employees you need to help you achieve your…