Posts Tagged ‘SEO’  

6 Ways Mortgage Industry Firms Can Boost Google Rankings

man on safari searching

    By: John Seroka According to Accenture, 94 percent of B2B buyers report that they conduct some form of online research before purchasing. And we already know consumers conduct significant online research before purchasing a home. Almost all businesses in the mortgage, private lending and CREF (commercial real estate finance) industries see the value…


 

5 Ways to Get Ready for the Voice Search Revolution

The first big change in search came with mobile. Voice is the next big thing. Did you know that, according to ComScore, over 50% of adults will be using voice-based search by 2020? Coupled with the fact that 50% of B2B queries are made on a smartphone, where most voice searches occur, mortgage industry and…


 

How Artificial Intelligence is Changing Marketing. Quickly.

Robot with wooden puzzle

This post was originally published in California Mortgage Finance News, a California Mortgage Bankers Association publication.  “I believe that at the end of the century the use of words and general educated opinion will have altered so much that one will be able to speak of machines thinking without expecting to be contradicted.” These are the…


 

4 Steps to Reinvigorate Your Blog and Online Brand

The benefits of blogging for retail mortgage lenders and business-facing companies in the mortgage industry are undeniable. Blogging is an essential part of your marketing plan in the mortgage industry which allows you to take control of your online brand, connect with your audience in a substantial way, position yourself as a topic expert, enhance your positioning…