Posts Tagged ‘SEO’  

Learn Why and How Your Marketing Content Must Evolve

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape — but with over 4.8 billion searches per day on Google alone, search is a channel mortgage industry…


 

How Artificial Intelligence is Changing Marketing. Quickly.

Robot with wooden puzzle

This post was originally published in California Mortgage Finance News, a California Mortgage Bankers Association publication.  “I believe that at the end of the century the use of words and general educated opinion will have altered so much that one will be able to speak of machines thinking without expecting to be contradicted.” These are the…


 

5 Key Reasons Google Plus is Important for Your Brand

Google+ is quickly becoming one of the most important places for you and your brand in the mortgage industry to be highlighted. This is true for both business-to-consumer and business-to-business entities. Why? It has absolutely nothing to do with following a trend. It has everything to do with the visibility and prominence of your brand when…


 

4 Steps to Reinvigorate Your Blog and Online Brand

The benefits of blogging for retail mortgage lenders and business-facing companies in the mortgage industry are undeniable. Blogging is an essential part of your marketing plan in the mortgage industry which allows you to take control of your online brand, connect with your audience in a substantial way, position yourself as a topic expert, enhance your positioning…