Posts Tagged ‘Scott Seroka’  

Brand: Don’t confuse corporate values with customer expectations

The process of defining one’s values has unquestionably become one of the hottest trends in corporate and employer branding. And when integrated into a well-functioning, healthy culture, the results can be extraordinary in many ways. Values help to differentiate the brand by telling customers and employees what the company stands for. They establish guardrails and…


 

6 Reasons Disengaged Employees Require Your Immediate Attention

According to a 2016 Gallup Poll, disengaged employees cost the U.S. approximately $500,000,000,000 (Yes, that’s billion). Some employees disengage for reasons that have nothing to do with their employer or work environment. Illness, injuries or major life events such as losing a loved one, going through a divorce or dealing with any kind of trauma…


 

Five Deadly Sins of Brand Complacency

Some of us are deceived to believe that many of the larger, well-known brands have everything figured out. Many of them do. But the others? Well, read on. Below are some higher-profile brands that were, at one time, leaders in their respective industries, and today are struggling to survive from a history of complacency. There…


 

Why Integration is Essential to the Onboarding Process

It’s Dave’s first day. He’s finally here. The Account Manager’s position has been open for more than six months and by all indications, Dave is the answer to everyone’s prayers. There is a sigh of relief now that he’s on board – Dave has a proven track record of success, his people skills are sharp…


 

The perils of not paying attention to the brand as a company scales

All startups have a brand, and it’s always representative of the personal brand of the founder.  If the product or service offering is a success, the company begins to grow, sometimes at an uncomfortable pace – a pace perhaps too difficult to keep up with. The solution? Hire more employees, and fast. However, in the…


 

Culture Case Study: Handling a Compensation Confrontation

During one of my recent enculturation workshops, I was approached by the plant manager of a manufacturing firm who confided in me that he had an urgent need to fix a volatile workplace environment. He discovered that some of his employees, mostly of the Millennial generation, were openly sharing the details of their individual compensation…


 

A Manufacturer’s Antidote to Commoditization

Many manufacturers continually struggle with differentiating their products to avoid having them classified as commodities. The most common, yet historically ineffective strategy to evade commoditization’s black hole is to simply offer enhanced and/or additional product features. Although a short-term solution, it is an arduous strategy to sustain for obvious reasons – competitors will quickly copy…


 

If you wish to bond with your customers, have a story to tell about your brand.

Everyone loves a good story. And if you happen to be an entrepreneur, you most certainly have an inspiring one to tell. Stories bond people together. Stories build trust, add credibility, they all have a message and teach us lessons. When you go to a party or an event, the person with the largest draw…


 

When should you update your brand logo?

Let’s begin by getting the obvious out of the way – for any logo designed in WordPerfect or purchased online at a bargain, it should probably be updated. Contrary to what some believe, the many components of a logo, such as color(s), font, shape and design/image play a vital role in evoking emotions buried deep…


 

A Strong Culture Requires Strong Leadership

Team your best salesperson with a crummy manager and what do you get? A resignation letter and loads of business going to your competitor. Team a highly trained and skilled manager with a group of average-to-slightly above-average employees and you’ll soon have enthusiastic and highly motivated team-players willing to bleed for your company. In no…