Posts Tagged ‘Scott Seroka’  

A Proven Method for Building a Continuous Improvement Culture

Toyota receives more than one million operational improvement ideas from its employees each year and implements 90 percent of them. There are two powerful messages in this short statement worth noting: 1) One million ideas submitted each year tells us that Toyota, a company revered for setting the standard in manufacturing, is always looking for…


 

What Glassdoor Tells Customers About Your Brand

At one of my recent brand strategy retreats, I asked everyone in the room to raise their hand if they were aware of glassdoor.com. Less than half put their hands in the air. For those of you who are unfamiliar, glassdoor.com is one of the fastest growing job and recruiting sites, and it includes a…


 

Are Unique Value Propositions Overrated?

For far too long, marketers in the manufacturing industry have been hung up on identifying their “unique” value propositions, believing that if they don’t own one, they wouldn’t be equipped to confront the competition head on and win new customers. Hold that thought. The urgency and anxiety over defining one’s Unique Value Proposition (UVP) has…