Posts Tagged ‘Scott Seroka’  

26 Ways Your Brand Makes a First Impression

A bad brand experience is like a Fish Handshake

Have you ever had an unpleasant first-time encounter with a brand and wondered how the owner of the company would react if s/he knew of your experience? This tends to be more of an issue with larger companies where the owner is several titles insulated from the interactions between customers and his or her company’s…


 

Is your customer survey data accurate?

Customer and employee surveys are one of the best ways to obtain critical feedback and measure performance in key areas. However, the way survey questions are written and presented can have a measurable impact on the quality and accuracy of responses. Formulating questions has become both a science and an art based on need, desired…


 

Measure the Performance of Your Culture Through Exit Interviews

Measuring and monitoring the health and performance of your culture, which drives productivity and operational performance, cannot be achieved simply by getting feedback from employees during annual reviews or loosely counting on them to bring urgent matters to your attention. The perceived (or perhaps real) risk that speaking up could cause more trouble than it’s…


 

How to Build a Sales-Driven Culture

When CEOs hear the word “culture,” most think about internal metrics such as productivity, morale, communication, teamwork and performance. As important as these metrics are, none on their own can go toe-to-toe with the metric of improving sales. For the growth-minded company, building a sales-driven culture is, was, and always will be the priority of…


 

Everything A Brand Endures In the Sales Process

Customer Purchase Journey Infographic

Assume for a moment you need to make a major purchase in the next several months, such as a new CRM. In your decision-making process, your mind would likely fast-forward to thoughts of one or two brands you would consider purchasing, and perhaps brands you would never consider, based on your experiences and perceptions. With…


 

The Most Important Step In The Brand Development Process

It’s 5:56 am when the CEO of a financial services company opens his email. His attention is immediately drawn to the “Urgent” message from the President of his advertising agency, time-stamped at 5:03 am, to call ASAP. When the CEO calls the President’s cell phone, it’s answered before the first ring is heard, and the…