Posts Tagged ‘Pat Seroka’  

Millennials’ Home Financing Expectations

Despite narratives of millennials disinterest in buying homes, the reality is that one-third have already purchased their first home and they are rapidly becoming more affluent. Millennials are a rising force to be reckoned with and will have clear expectations and demands when going through the home financing process. A recent article in Forbes states…


 

The Io T Arriving at Mortgage Lenders Soon

As technology and its many formats have virtually changed our world over the past generation. The next big surf wave heading our way is the Internet of Things. The Io T is predicted, among many other purported advantages, to make our lives much easier by utilizing predictive sensors to assist many of our common and…


 

Reaching Upwardly Mobile Millennials

Adweek recently reported on a Forbes survey of nearly 500 upwardly mobile millennials. The article states that they are optimistic, entrepreneurial and purpose-driven.  Understanding their motivations and desires will help any advertiser better reach and communicate with this rapidly upcoming segment. Mortgage industry marketers take note, only 9% plan on interacting with you in person or…


 

Create a Winning Marketing Effort

It takes money to win. Most CEOs recognize this when it comes to recruiting and hiring top producers, investments in technology and infrastructure, employee training and the amount of time they personally invest to build their companies. After all, time is money too. Unfortunately, many in the financial arena do not adequately invest in the resources…


 

Community Banks Leverage Mortgages to Build Relationships

Banks grow and prosper based largely on the number of relationships they create with each customer.  Typical goals are 3 to 4 products/services for sustainable relationships. What better way to initiate the first relationship than with a mortgage? Most new homeowners are truly excited and pleased with the lender who helped them buy their home….


 

Branding Vs. Marketing – which is more important

Throughout my career I have often witnessed debates over which is more important, branding or marketing.  And, in each of these debates, it became clear that the “debaters” were using both terms interchangeably when indeed both are, and must always remain, mutually exclusive. So let’s start with a clear definition of each:  A brand is…


 

4 Components that Make Up Your Mortgage Industry Brand

Okay, so you have a great looking graphic logo, maybe you even refreshed it recently.  Perhaps your corporate name remains the same but maybe you changed your corporate colors. Possibly you even refreshed your web site, stationery and marketing collateral items, maybe even created a new tag line. Therefore your corporate “face” is ready to…