Posts Tagged ‘online branding’  

7 Online Blunders that Can Hurt Your Brand

Spending more time on properly managing your brand online has become an absolute necessity. Your target audience has evolved to the point where expectations are higher than ever…and they’re only increasing, not stabilizing. That said, there are some very basic online blunders that some companies in the mortgage industry are still making that can easily…


 

4 Steps to Reinvigorate Your Blog and Online Brand

The benefits of blogging for retail mortgage lenders and business-facing companies in the mortgage industry are undeniable. Blogging is an essential part of your mortgage marketing plan which allows you to take control of your online brand, connect with your audience in a substantial way, position yourself as a topic expert, enhance your positioning in topical…


 

5 Practical Tips for Building a Positive Brand Online

How your brand is perceived online plays a fairly significant role in your ability to attract business. Here are some stats you should be aware of… According to the 2013 Nielsen Global Trust in Advertising and Brand Messages report, 70% of consumers trust opinions of brands posted online by other consumers. This type of online review is…


 

6 Tips to Build Trust and Credibility Online to Drive Originations, Sales

A picture of a woman with an apple on her head, waiting for an arrow.

For a retail lender or any business-to-business company in the mortgage industry, having a brand that is deemed credible and trustworthy is essential. People tend to either visit your company online or find you online as they conduct mobile or desktop searches for information. Therefore, it’s clear your online presence could help or hinder you in establishing…