Posts Tagged ‘native advertising’  

Ad Blockers Force Mortgage Industry Advertisers to be More Creative

adblocker eye looks at viewer concept.

Scott Seroka, Principal and Certified Brand Strategist at Seroka Brand Development contributed to this article. Digital advertisers in the mortgage industry (retail lenders, service providers, etc.) have a right to be concerned about the increasing trend of ad blocking. According to The 2015 Ad Blocking Report by PageFair, there were 45 million users of ad blockers in…