Posts Tagged ‘Mortgage Industry Blog’  

Millennials’ Home Financing Expectations

Despite narratives of millennials disinterest in buying homes, the reality is that one-third have already purchased their first home and they are rapidly becoming more affluent. Millennials are a rising force to be reckoned with and will have clear expectations and demands when going through the home financing process. A recent article in Forbes states…


 

4 Ways to Make Your Mortgage Customers Your Brand Advocates

Many mortgage companies live and die on referrals. When you make a customer happy, you’ll have an advocate who will gladly provide referrals for years to come, and s/he may even be inspired to promote your name on yelp.com, Facebook and Twitter. But, when you disappoint a customer or make them angry, your brand name…


 

Is your mortgage company brand attracting the best talent?

Whenever I work with companies in the mortgage industry to assist them in the process of building a stronger brand, one of the questions I ask is, “Why do you believe you will succeed in such a saturated, hyper-competitive industry?” The responses I receive are nearly always the same – the CEO or owner will…


 

The Io T Arriving at Mortgage Lenders Soon

As technology and its many formats have virtually changed our world over the past generation. The next big surf wave heading our way is the Internet of Things. The Io T is predicted, among many other purported advantages, to make our lives much easier by utilizing predictive sensors to assist many of our common and…


 

Reaching Upwardly Mobile Millennials

Adweek recently reported on a Forbes survey of nearly 500 upwardly mobile millennials. The article states that they are optimistic, entrepreneurial and purpose-driven.  Understanding their motivations and desires will help any advertiser better reach and communicate with this rapidly upcoming segment. Mortgage industry marketers take note, only 9% plan on interacting with you in person or…


 

Create a Winning Marketing Effort

It takes money to win. Most CEOs recognize this when it comes to recruiting and hiring top producers, investments in technology and infrastructure, employee training and the amount of time they personally invest to build their companies. After all, time is money too. Unfortunately, many in the financial arena do not adequately invest in the resources…


 

Tips for Creating Memorable Experiences with Your Brand

memorable mortgage marketing plan experience

The mortgage industry is fiercely competitive, especially among lenders. This killer competition is the driving force behind the industry’s adoption of some of the most forward-thinking strategies to capture the minds of the various audiences it serves, both on the direct-to-consumer side and business-to-business side. Many marketing departments get caught up in the execution of…


 

The Role of Color in Branding in the Mortgage Industry

colors used in mortgage industry branding

Color plays a huge role in our lives. When we get up in the morning, we make decisions on what colors we’re going to wear that day based on our mood, whether or not we have a meeting to attend, who we’re going to see that day and the impression we want to leave on…


 

Branding Vs. Marketing – which is more important

Throughout my career I have often witnessed debates over which is more important, branding or marketing.  And, in each of these debates, it became clear that the “debaters” were using both terms interchangeably when indeed both are, and must always remain, mutually exclusive. So let’s start with a clear definition of each:  A brand is…


 

5 Key Reasons Google Plus is Important for Your Brand

Google+ is quickly becoming one of the most important places for you and your mortgage industry brand to be highlighted. This is true for both business-to-consumer and business-to-business entities. Why? It has absolutely nothing to do with following a trend. It has everything to do with the visibility and prominence of your brand when searches are conducted…