Posts Tagged ‘mortgage marketing strategies’  

Community Banks Leverage Mortgages to Build Relationships

Banks grow and prosper based largely on the number of relationships they create with each customer.  Typical goals are 3 to 4 products/services for sustainable relationships. What better way to initiate the first relationship than with a mortgage? Most new homeowners are truly excited and pleased with the lender who helped them buy their home….


8 Ways to Drive Trust in Your Mortgage Industry Brand

No matter what business you’re in, the only thing you’re really selling is trust. According to the 2014 Edelman Trust Barometer, the firm’s 14th annual global exploration of trust by industry, “financial services” remains the least trusted industry globally. This is the sixth year running that financial services was the least trusted industry in the Edelman…