Posts Tagged ‘Mobile’  

Are Your Online Marketing Campaigns Geared for Success?

truck filled with money

Are you still measuring your online marketing success based on clicks, mentions, likes, views and other traditional KPI’s (key performance indicators) and then using those metrics to drive your campaigns? If so, you’re not alone. In fact, this is quite common in marketing departments across the mortgage industry, both B to B companies (ex. technology…


 

The “Bat Phone” for your Mortgage Industry Brand

I visit with many companies throughout the mortgage industry from retail lenders to technology providers and everyone in between and assisting them with their brands and communications strategies. Unfortunately, not enough companies are completely embracing the “decade of mobile,” specifically mobile apps, which compelled me to write this post.