Posts Tagged ‘mobile marketing’  

3 Big Ways Mobile is Changing Marketing

social media apps on iPhone screen

According to comScore, as of January of 2017, mobile had 71% share of total minutes spent online! If you are still informing your digital marketing strategy based only on clicks, mentions, likes, views and other traditional KPIs created when we lived in a desktop-first environment, you’re not alone. While these legacy measurement tools are still…