Posts Tagged ‘Millennials’  

Envision yourself in the shoes of the Millennial employee

Let’s get the obvious out of the way – the sky is blue and Millennials are addicted to technology. Next… Sometimes, one of the best ways to understand other people and other generations is to place yourself in their shoes. So, stick with me on this – if you were a hard-working, intelligent, well-educated Millennial…


 

4 Super Critical Focus Areas for Marketers Today

The role of marketing has changed dramatically over the last decade. This is primarily due to continually evolving technologies and trends that have been thrust upon modern business. As a result, marketers are being pushed to focus more on data analysis and interpretation, think deeply about the user experience and assume increasing accountability to the…


 

How do Millennials in the workplace select vendors of products and services?

There’s been plenty of articles written about how to target Millennial consumers. But what about reaching them as buyers or influencers of decisions related to the purchasing of products and services necessary to run, for example, a mortgage company? Many times, they are the “gatekeepers” if not the final decision-makers you need to impress. Since…