Posts Tagged ‘millennial marketing’  

Reaching Upwardly Mobile Millennials

Adweek recently reported on a Forbes survey of nearly 500 upwardly mobile millennials. The article states that they are optimistic, entrepreneurial and purpose-driven.  Understanding their motivations and desires will help any advertiser better reach and communicate with this rapidly upcoming segment. Mortgage industry marketers take note, only 9% plan on interacting with you in person or…


 

How do Millennials in the workplace select vendors of products and services?

There’s been plenty of articles written about how to target Millennial consumers. But what about reaching them as buyers, or decision influencers, related to the purchasing of  services necessary to make your mortgage company run smoothly and efficiently? Many times, they are the “gatekeepers” if not the final decision-makers you need to impress. Since 2010,…


 

Marketing Mortgages to Millennials: What they look for and 5 ways to stand out

The Millennial generation represents a huge opportunity for the mortgage industry. Why? Well, with the leading edge of this giant demographic in its middle-thirties, they are coming of age. Now in the midst of making career headway and creating families, they are beginning to make decisions about when and where to settle down, what to…