Posts Tagged ‘Marketing’  

Tips for Creating Memorable Experiences with Your Brand

memorable mortgage marketing plan experience

The mortgage industry is fiercely competitive, especially among lenders. This killer competition is the driving force behind the industry’s adoption of some of the most forward-thinking strategies to capture the minds of the various audiences it serves, both on the direct-to-consumer side and business-to-business side. Many marketing departments get caught up in the execution of…


 

The Role of Color in Branding in the Mortgage Industry

colors used in mortgage industry branding

Color plays a huge role in our lives. When we get up in the morning, we make decisions on what colors we’re going to wear that day based on our mood, whether or not we have a meeting to attend, who we’re going to see that day and the impression we want to leave on…


 

4 Components that Make Up Your Mortgage Industry Brand

Okay, so you have a great looking graphic logo, maybe you even refreshed it recently.  Perhaps your corporate name remains the same but maybe you changed your corporate colors. Possibly you even refreshed your web site, stationery and marketing collateral items, maybe even created a new tag line. Therefore your corporate “face” is ready to…


 

Staying Alive in a Tough Market in the Mortgage Industry

Staying Alive in a Tough Market in the Mortgage Industry

  The mortgage industry is facing challenging times. Some companies will survive, others may not. Some will panic and freeze all expenses short of turning on the lights while others…the fighters and opportunists…will view this market as a chance to take their companies and brands to the next level, ensuring their positions are solid when…