Posts Tagged ‘Marketing’  

How Do You Define What You Sell?

  By: Pat Seroka Very often, when I visit with prospects or present to a group of business people, I will ask the question, “What do you sell?”  Since our firm specializes in the mortgage and fintech industries I will get answers like; mortgages, or technology, or comprehensive reports, or investments. But, think about that;…


 

5 Steps to Creating a Winning Tagline

By: Scott Seroka Have you ever read a tagline or slogan and wondered what the heck it meant? For example, how about the tagline “Impossible is nothing” in the ad above by adidas? It’s typically what happens when cute, clever and creative get in the way of what a tagline is really meant to do…


 

What is the Most Effective Form of Marketing?

Questions

    By: Pat Seroka One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars. The fact is, there is no single answer to…