Posts Tagged ‘marketing strategy’  

Learn Why and How Your Marketing Content Must Evolve

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape — but with over 4.8 billion searches per day on Google alone, search is a channel mortgage industry…


 

Millennials’ Home Financing Expectations

Despite narratives of millennials disinterest in buying homes, the reality is that one-third have already purchased their first home and they are rapidly becoming more affluent. Millennials are a rising force to be reckoned with and will have clear expectations and demands when going through the home financing process. A recent article in Forbes states…


 

Digital Advertisers Forget to Tell the Story!

We’ve all heard it a hundred times: “people buy on emotion and justify their purchase with facts.” Then why does so much of the digital advertising you see fail to create an emotional connection with prospects? For example, when seeking out a mortgage lender, consumers are rarely exposed to the many stories lenders can offer…


 

Using Strategic Sponsorships to Build Your Brand

race car sponsorship to build brand

We’re all familiar with how brands use sponsorship – from the local law office that touts its sponsorship of the Fourth of July parade by walking in it while carrying a banner, to a NASCAR race on national television where it seems there’s not one square inch of real estate left unbranded. According to sponsorship…


 

8 Critical Steps to Ensure a Successful New Product, Service Launch

Next time you’re on an airplane, waiting to takeoff, you can be confident that your pilot is going through a pre- flight checklist to ensure all is set for a successful flight. While s/he has flown perhaps hundreds of times before, that does not excuse them from a pre-flight check.  The FAA requires it, their employer…


 

How do you create a brand that drives Realtor® referrals?

mortgage marketing strategies drive realtor referral

The tides have turned and the shores are awash with those who have lost their jobs due to the rising rates and the resulting falloff of refinance business. Mortgage companies from coast to coast are working hard to campaign their way into the Realtor® community, hoping to build the necessary trust that will drive purchase…


 

Is Your Brand Strategy Holding You Back?

You may already have a marketing strategy in place. But, what about your brand strategy? The latter is often overlooked as it’s frequently misunderstood and passed off as a “soft” item…one that can be dealt with at a later time. But hold on…your brand strategy actually lays the foundation for all of your marketing activities….


 

7 Reasons Why Your Marketing Strategy Could Fail

man with bag over his head

Many companies in the mortgage industry are considering their marketing strategies for the coming year…or may even have their strategies in place. But there’s a problem…many will fail to achieve their desired outcomes. For a marketing strategy to be truly successful, there has to be a high level of determination among the executive staff that…