Posts Tagged ‘marketing roi’  

How to Reduce Your Cost Per Lead and Closed: A Deeper Look

New regulations are having a profound impact on the mortgage industry. For mortgage companies, profitability margins per closed loan are thinning due to increased compliance, competition, production costs and more. This fact coupled with decreased origination volume is affecting all sectors of the industry, motivating CEO’s to look for places to reduce cost, including marketing…


 

How a Killer Brand Drives Higher ROI from Marketing and PR!

Whether you’re a start-up or a thriving company in the mortgage industry, there’s a laundry list of items associated with a typical marketing plan that dominate discussions. These items can include website updates, specific campaigns, public relations activities, your social media presence, event sponsorships and the list goes on and on. Company stakeholders directly associate tactics…