Posts Tagged ‘marketing plan’  

5 Steps to a Better Marketing Plan

    By: Amy Hansen Recently we spoke with a few potential mortgage and fintech clients and when we asked them if they were currently working off of a planned marketing and communications strategy, their collective response was, “not really.” They had a sense of when they wanted to do a few activities, mostly centered…


 

5 Key Components of a Marketing Plan

“Failing to plan, is planning to fail” – that’s a popular quote often attributed to Benjamin Franklin and Winston Churchill. While the source of this quote may be in question, there is a lot of wisdom in this statement as it applies to many areas of life – particularly to business and marketing. The most…