Posts Tagged ‘internal branding’  

4 Tips to Make Your Brand Sticky Inside and Why You Should Care

Early in 2009 Starbucks closed its doors nationwide for 2 hours. Some thought it was a publicity stunt…and it was actually far from that. The purpose of the closing? A “partner” (employee) training event. Starbucks’ iconic founder, Howard Schultz, said of the idea, “Our unprecedented level of commitment to and investment in our people will provide them with…