Posts Tagged ‘influencer marketing’  

Ad Blockers are On the Rise! What Can Advertisers Do?

adblocker eye looks at viewer concept.

Digital advertisers in the mortgage industry have a right to be concerned about the increasing trend of ad blocking.¬†According to a study by Statista,¬† the ad blocker user rate is projected to be approximately 30% in 2018! This is a stark reminder for advertisers about how empowered consumers really are. When telemarketers crossed the line…