Posts Tagged ‘Inbound Marketing’  

Tips for Creating Memorable Experiences with Your Brand

memorable mortgage marketing plan experience

The mortgage industry is fiercely competitive, especially among lenders. This killer competition is the driving force behind the industry’s adoption of some of the most forward-thinking strategies to capture the minds of the various audiences it serves, both on the direct-to-consumer side and business-to-business side. Many marketing departments get caught up in the execution of…


 

What's the ROI on Social Media for Mortgage Industry Marketers?

Being that the Mortgage Industry is a key vertical for us, I’m so often asked by retail lenders and industry product/service providers “If we launch a social media strategy, how do we measure the ROI?” That’s why I felt compelled to write this blog post. I read an article in Fast Company about the idea…