Posts Tagged ‘culture’  

Is your customer survey data accurate?

Customer and employee surveys are one of the best ways to obtain critical feedback and measure performance in key areas. However, the way survey questions are written and presented can have a measurable impact on the quality and accuracy of responses. Formulating questions has become both a science and an art based on need, desired…


 

Measure the Performance of Your Culture Through Exit Interviews

Measuring and monitoring the health and performance of your culture, which drives productivity and operational performance, cannot be achieved simply by getting feedback from employees during annual reviews or loosely counting on them to bring urgent matters to your attention. The perceived (or perhaps real) risk that speaking up could cause more trouble than it’s…


 

How to Build a Sales-Driven Culture

When CEOs hear the word “culture,” most think about internal metrics such as productivity, morale, communication, teamwork and performance. As important as these metrics are, none on their own can go toe-to-toe with the metric of improving sales. For the growth-minded company, building a sales-driven culture is, was, and always will be the priority of…


 

Your Mortgage Brand and Your Culture are Inseparably Linked

When a prospect calls your mortgage company and the receptionist projects an upbeat tone demonstrating a sincere desire to help that prospect, it is a reflection on your brand personality.  Unfortunately, the same holds true if your receptionist is impersonal and cold.  The fact is, every one of your people, and their interactions with your…


 

Create enthusiastic brand-driven employees and create more sales!

Enthusiasm is contagious! The mortgage industry is experiencing many challenges, but this is still a great industry to be in. When you’re enthusiastic about what you do it can change the mood of the people around you, the mood of people you connect with and set the tone for all of your interactions. Brand enthusiasm…