Posts Tagged ‘culture’  

6 Reasons Disengaged Employees Require Your Immediate Attention

According to a 2016 Gallup Poll, disengaged employees cost the U.S. approximately $500,000,000,000 (Yes, that’s billion). Some employees disengage for reasons that have nothing to do with their employer or work environment. Illness, injuries or major life events such as losing a loved one, going through a divorce or dealing with any kind of trauma…


 

Why Culture Integration is Essential During the Onboarding Process

It’s Dave’s first day. He’s finally here. The Account Manager’s position has been open for more than six months and by all indications, Dave is the answer to everyone’s prayers. There is a sigh of relief now that he’s on board – Dave has a proven track record of success, his people skills are sharp…


 

The perils of not paying attention to the brand as a company scales

All startups have a brand, and it’s always representative of the personal brand of the founder.  If the product or service offering is a success, the company begins to grow, sometimes at an uncomfortable pace – a pace perhaps too difficult to keep up with. The solution? Hire more employees, and fast. However, in the…


 

Culture Case Study: Handling a Compensation Confrontation

During one of my recent enculturation workshops, I was approached by the plant manager of a manufacturing firm who confided in me that he had an urgent need to fix a volatile workplace environment. He discovered that some of his employees, mostly of the Millennial generation, were openly sharing the details of their individual compensation…


 

A Strong Culture Requires Strong Leadership

Team your best salesperson with a crummy manager and what do you get? A resignation letter and loads of business going to your competitor. Team a highly trained and skilled manager with a group of average-to-slightly above-average employees and you’ll soon have enthusiastic and highly motivated team-players willing to bleed for your company. In no…


 

FACT: Culture has NOTHING to do with touchy-feely stuff

Mention the word “culture” to someone, and it may spark a conversation around employer branding, hiring emotionally intelligent managers, teamwork, and strategies behind building a place where people love to come to work every day. You know – all that “touchy-feely stuff” that people (especially those darn Millennials) expect from their employer that distract from…


 

10 Tactics For Building a High-Performance Culture

It was nearly eighteen months ago when I arrived in the president’s office where she confided in me that she had a strained relationship with her business partner and that her company was experiencing high turnover. She described her partner as being “brilliant” in terms of industry knowledge and bringing aboard new business. However, he…


 

How to attract BEST-IN-INDUSTRY employees to your brand

Nothing happens until a sale is made. Sales is the lifeblood of our company. We need to deliver best-in-class service to keep our customers. We need to keep our customers happy, or someone else will do it for us. We need to make each of our customers think they are the most important. This is…


 

69% of employees are disengaged. How to reverse the trend.

The year was 1990, when I began working part-time as a collection agent at the second largest bank in the U.S. As a new employee, I wanted to prove my worth and impress my manager, so I always arrived to work a bit early and stayed a little later when I was able to. To…


 

4 Ways to Make Your Clients Your Brand Advocates

Many of us live and die on referrals. When you make a client happy, you’ll have an advocate who will gladly provide referrals for years to come, and s/he may even be inspired to promote your company, mortgage loan officer or other company rep on Yelp, Facebook, Twitter, Google or any number of other places….


 

Your Mortgage Brand and Your Culture are Inseparably Linked

When a prospect calls your mortgage company and the receptionist projects an upbeat tone demonstrating a sincere desire to help that prospect, it is a reflection on your brand personality.  Unfortunately, the same holds true if your receptionist is impersonal and cold.  The fact is, every one of your people, and their interactions with your…


 

Dear CEO: Your corporate brand must match your personal brand

You’ve probably been beaten over the head with how important it is to build a brand that is altruistic, socially conscious and one that makes the world a better place. We’re told it’s the only way to attract millennial employees and customers. However, there are legitimate arguments against this doctrine – the primary one being…


 

The Risk of Making a Brand Promise You Can’t Keep

One of the great truths about delivering on a brand promise is that it is much easier said than done, and buyers have a right to expect that a brand will do what it claims it will do. Unfortunately, too many companies feel pressured to make bold claims about their brands to make their competitors…


 

Beware: Purchasing a Business Is Purchasing The Brand

If you’re thinking about buying a business, you know it will be in your best interest to retain an attorney and a CPA to audit its contracts, taxes, financial statements and a long list of other things that will either determine the terms of your offer, or make you change your mind altogether. Buying a…


 

11 Signs Your Brand’s Mission Statement Is Meaningless

For many companies, Mission Statements and Policies & Procedures manuals have a lot in common – most companies have them, rarely does anyone read them, they don’t get refreshed very often, and unfortunately, they typically reside on a bookshelf in the office of the HR manager. A properly crafted mission statement will play an instrumental…