Posts Tagged ‘culture’  

9 Clear Cut Ways You Can Differentiate Your Brand

By: Scott Seroka Many companies in the financial industry struggle to differentiate their brands.  The most common, yet historically ineffective strategy to differentiate away from the black hole of commoditization is to simply offer enhanced and/or additional products and services. Although a short-term solution, it is a difficult strategy to sustain. Competitors will quickly copy…


 

How to Build a Sales-Driven Culture

By: Scott Seroka When CEOs hear the word “culture,” most think about internal metrics such as productivity, morale, communication, teamwork and performance. As important as these metrics are, none on their own can go toe-to-toe with the metric of improving sales. For the growth-minded company, building a sales-driven culture is, was, and always will be…


 

Measure the Performance of Your Culture Through Exit Interviews

Measuring and monitoring the health and performance of your culture, which drives productivity and operational performance, cannot be achieved simply by getting feedback from employees during annual reviews or loosely counting on them to bring urgent matters to your attention. The perceived (or perhaps real) risk that speaking up could cause more trouble than it’s…


 

FACT: Culture has NOTHING to do with touchy-feely stuff!

By: Scott Seroka Mention the word “culture” to someone, and it may spark a conversation around employer branding, hiring emotionally intelligent managers, teamwork, and strategies behind building a place where people love to come to work every day. You know – all that “touchy-feely stuff” that people (especially those darn Millennials) expect from their employer…


 

What Glassdoor Ratings Tell Customers About Your Brand

At one of my recent brand strategy retreats, I asked everyone in the room to raise their hand if they were aware of glassdoor.com. Less than half lifted their hands. For those of you who are unfamiliar, glassdoor.com is one of the fastest growing job and recruiting sites, and it includes a database of millions…


 

Are Unique Value Propositions Overrated?

For far too long, marketers have been hung up on identifying their “unique” value propositions, believing that if they don’t own one, they wouldn’t be equipped to confront the competition head on and win new customers. Hold that thought. The urgency and anxiety over defining one’s Unique Value Proposition (UVP) has been on the decline…


 

6 Reasons Disengaged Employees Require Your Immediate Attention

According to a 2016 Gallup Poll, disengaged employees cost the U.S. approximately $500,000,000,000 (Yes, that’s billion). Some employees disengage for reasons that have nothing to do with their employer or work environment. Illness, injuries or major life events such as losing a loved one, going through a divorce or dealing with any kind of trauma…


 

Why Culture Integration is Essential During the Onboarding Process

It’s Dave’s first day. He’s finally here. The Account Manager’s position has been open for more than six months and by all indications, Dave is the answer to everyone’s prayers. There is a sigh of relief now that he’s on board – Dave has a proven track record of success, his people skills are sharp…


 

The perils of not paying attention to the brand as a company scales

Don't miss brand threats

All startups have a brand, and it’s always representative of the personal brand of the founder.  If the product or service offering is a success, the company begins to grow, sometimes at an uncomfortable pace – a pace perhaps too difficult to keep up with. The solution? Hire more employees, and fast. However, in the…


 

Culture Case Study: Handling a Compensation Confrontation

During one of my recent enculturation workshops, I was approached by the plant manager of a manufacturing firm who confided in me that he had an urgent need to fix a volatile workplace environment. He discovered that some of his employees, mostly of the Millennial generation, were openly sharing the details of their individual compensation…


 

A Strong Culture Requires Strong Leadership

Team your best salesperson with a crummy manager and what do you get? A resignation letter and loads of business going to your competitor. Team a highly trained and skilled manager with a group of average-to-slightly above-average employees and you’ll soon have enthusiastic and highly motivated team-players willing to bleed for your company. In no…


 

10 Tactics For Building a High-Performance Culture

It was nearly eighteen months ago when I arrived in the president’s office where she confided in me that she had a strained relationship with her business partner and that her company was experiencing high turnover. She described her partner as being “brilliant” in terms of industry knowledge and bringing aboard new business. However, he…


 

How to attract BEST-IN-INDUSTRY employees to your brand

Nothing happens until a sale is made. Sales is the lifeblood of our company. We need to deliver best-in-class service to keep our customers. We need to keep our customers happy, or someone else will do it for us. We need to make each of our customers think they are the most important. This is…


 

69% of employees are disengaged. How to reverse the trend.

The year was 1990, when I began working part-time as a collection agent at the second largest bank in the U.S. As a new employee, I wanted to prove my worth and impress my manager, so I always arrived to work a bit early and stayed a little later when I was able to. To…


 

4 Ways to Make Your Clients Your Brand Advocates

Many of us live and die on referrals. When you make a client happy, you’ll have an advocate who will gladly provide referrals for years to come, and s/he may even be inspired to promote your company, mortgage loan officer or other company rep on Yelp, Facebook, Twitter, Google or any number of other places….