Posts Tagged ‘Brand’  

4 Ways to Get the Most From Your Ad Agency

By: Pat Seroka Your ad agency is your most important partner in growing your business, and like your attorney or accountant, they can only provide results if you share all the details with them. To get the greatest bang from your ad agency you need to consider these 4 “rules of engagement.” First – they…


26 Ways Your Brand Makes a First Impression

A bad brand experience is like a Fish Handshake

Have you ever had an unpleasant first-time encounter with a brand and wondered how the owner of the company would react if s/he knew of your experience? This tends to be more of an issue with larger companies where the owner is several titles insulated from the interactions between customers and his or her company’s…


4 Ways to Make Your Clients Your Brand Advocates

Many of us live and die on referrals. When you make a client happy, you’ll have an advocate who will gladly provide referrals for years to come, and s/he may even be inspired to promote your company, mortgage loan officer or other company rep on Yelp, Facebook, Twitter, Google or any number of other places….