Posts Tagged ‘Brand’  

Brand: Don’t confuse corporate values with customer expectations

The process of defining one’s values has unquestionably become one of the hottest trends in corporate and employer branding. And when integrated into a well-functioning, healthy culture, the results can be extraordinary in many ways. Values help to differentiate the brand by telling customers and employees what the company stands for. They establish guardrails and…


 

69% of employees are disengaged. How to reverse the trend.

The year was 1990, when I began working part-time as a collection agent at the second largest bank in the U.S. As a new employee, I wanted to prove my worth and impress my manager, so I always arrived to work a bit early and stayed a little later when I was able to. To…


 

The Hidden Cost of Having a Noisy Culture

All of us are faced with judgment calls every day – hundreds of them, if not thousands. Most are insignificant, such as where to go to lunch or whether or not to wear a tie to a meeting. However, there are other judgment calls of great significance your employees make every day that could make…


 

How you define “brand” will determine your brand’s success or failure

Before we can define our brand, we first need to come to an agreement on what the definition of ‘brand’ is. I could sense frustration in the CEO’s voice as his company has been struggling to redefine its brand for more than three years, and they were stuck in a state of mass confusion and…


 

Micro-Moments: The Mobile Brand Experience

    Sometimes reality hits you so hard that you get knocked down to the ground, and you find yourself just sitting there for several minutes, wondering what just happened. It happens to everyone. It may have happened the first time you googled your name and either saw nothing, or pages and pages of information…


 

4 Ways to Make Your Mortgage Customers Your Brand Advocates

Many mortgage companies live and die on referrals. When you make a customer happy, you’ll have an advocate who will gladly provide referrals for years to come, and s/he may even be inspired to promote your name on yelp.com, Facebook and Twitter. But, when you disappoint a customer or make them angry, your brand name…


 

What happened to the Sports Authority brand?

Playing in the middle never seems to work very well for corporate brands, and the story nearly always ends with a “Going Out of Business Sale.” Sports Authority closing its doors reminds me of the days when other once famous retailers announced they were going out of business – customers showed up early the following…


 

6 Questions to Clarify your Company Brand

In a sea of mortgage brands how do you differentiate your brand from the dozens, if not hundreds, of other brands you compete with in your market? It’s not your logo, website, advertising or graphics but rather setting clear expectations of the experience customers will have in doing business with you.  Letting them know “why”…


 

27 Ways Your Brand Makes a First Impression

Have you ever had an unpleasant first time encounter with a brand and wondered how the owner of the company would react if s/he knew what you were experiencing? This tends to be more typical with larger companies where the owner or CEO is several titles removed (or shall I say insulated) from the interactions…


 

Dear CEO: Your corporate brand must match your personal brand

You’ve probably been beaten over the head with how important it is to build a brand that is altruistic, socially conscious and one that makes the world a better place. We’re told it’s the only way to attract millennial employees and customers. However, there are legitimate arguments against this doctrine – the primary one being…