Posts Tagged ‘brand updating’  

5 Things You Should Know About Brand Reinvention

Changing a name or logo, or creating a new ad campaign, does not constitute brand reinvention. It’s much more involved than that. When done properly, reinventing a brand can attract new referral relationships thereby building greater market-share and business volume. But, if you short-cut the process, you could cheat yourself out of some tremendous benefits….


When is it a good time to update your brand?

The mortgage industry is going through a time of immense change. Surely, your company is working to adapt to a “new normal.” As you work through this, at some point you may well take a look at how you position yourself competitively so that you not only survive, but thrive when it comes to obtaining…