Posts Tagged ‘brand updating’  

5 Things You Should Know About Brand Reinvention

Katya Andresen, when she was the incoming President of ePals, wrote a blog post about brand reinvention that I thought was especially pertinent to the mortgage industry. Many of the ideas she shared are included in this post. Changing a name or logo, or creating a new ad campaign, does not constitute brand reinvention. It’s…


 

When is it a good time to update your brand?

The mortgage industry is going through a time of immense change. Surely, your company is working to adapt to a “new normal.” As you work through this, at some point you may well take a look at how you position yourself competitively so that you not only survive, but thrive when it comes to obtaining…