Posts Tagged ‘brand differentiation’  

If Your Mortgage Brand Were a Car, What Make Would it Be?

According to Statista, there were 265 car models offered in the U.S. in 2014. Automakers go to great lengths to “personify” their cars for the consumer because they know consumers buy with emotion and justify with logic. Accordingly, people naturally assign certain personality traits to cars based upon their shape, front grills, headlamps, performance, technology…


 

4 Components of a Solid Mortgage Industry Brand

  Okay, so you have a great looking graphic logo, maybe you even refreshed it recently.  Perhaps your corporate name remains the same but maybe you changed your corporate colors. Possibly you even refreshed your web site, stationery and marketing collateral items, maybe even created a new tag line. Therefore your corporate “face” is ready…


 

Staying Alive in a Tough Market in the Mortgage Industry

Staying Alive in a Tough Market in the Mortgage Industry

The mortgage industry is facing challenging times. Some companies will survive, others may not. Some will panic and freeze all expenses short of turning on the lights while others…the fighters and opportunists…will view this market as a chance to take their companies and brands to the next level, ensuring their positions are solid when the…


 

How to Create a Powerful Mortgage Industry Brand that Commands Loyalty

Have you ever thought about not just what you stand for as a company, but also what you don’t stand for? Knowing and being able to articulate what you don’t stand for is incredibly powerful. Those who have done this successfully have built some of the greatest, most powerful brands of our time that command…


 

The Psychology Behind Creating Highly Devoted Brand Ambassadors

Retail mortgage lenders, especially in a purchase environment, rely on a continued stream of business from Realtor® referrals, other business referrers and past clients coming back to them to either refinance or purchase a new property. Other industry companies must also rely on repeat clients and referrals. But, there are times when you may discover…