Posts Tagged ‘brand building’  

“Show and Tell” to Make Your Brand More Engaging!

Remember “show and tell?” Think back to when you were just a child in grade school. It’s your first day of class after summer break. Your new teacher asks you to present to the class about something exciting you’ve done over your vacation later that week during “show-and-tell.” Maybe you went to Disney World, so…


 

Build a Super-brand by Managing Touch Points

Remember Trump Mortgage? Not many people do…it was a disaster that came and went in less than 2 years. But, whether you like him or hate him, Donald Trump has done a great job of managing his brand, even through failures…at each and every touch point. He has certainly identified his target audience, just like…


 

6 Tips to Build Trust and Credibility Online to Drive Originations, Sales

A picture of a woman with an apple on her head, waiting for an arrow.

For a retail lender or any business-to-business company in the mortgage industry, having a brand that is deemed credible and trustworthy is essential. People tend to either visit your company online or find you online as they conduct mobile or desktop searches for information. Therefore, it’s clear your online presence could help or hinder you in establishing…