Posts Tagged ‘blogging’  

4 Steps to Reinvigorate Your Blog and Online Brand

The benefits of blogging for retail mortgage lenders and business-facing companies in the mortgage industry are undeniable. Blogging is an essential part of your mortgage marketing plan which allows you to take control of your online brand, connect with your audience in a substantial way, position yourself as a topic expert, enhance your positioning in topical…


 

6 Tips to Build Trust and Credibility Online to Drive Originations, Sales

A picture of a woman with an apple on her head, waiting for an arrow.

For a retail lender or any business-to-business company in the mortgage industry, having a brand that is deemed credible and trustworthy is essential. People tend to either visit your company online or find you online as they conduct mobile or desktop searches for information. Therefore, it’s clear your online presence could help or hinder you in establishing…