Posts Tagged ‘advertising’  

What is the Most Effective Form of Marketing?


    By: Pat Seroka One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars. The fact is, there is no single answer to…


4 Advertising Strategies that Dodge Ad Blockers

adblocker eye looks at viewer concept.

By: John Seroka When telemarketers crossed the line with too many intrusive calls during dinner time, consumers fought back through the National Do Not Call Registry. When DVRs entered the market, consumers were able to blow through irrelevant commercials in a matter of seconds. And, of course, people who receive repetitive, unwanted and irrelevant emails…