If your social media strategy is not working as hard as you are, we can help. Our SMART process and industry experience yield meaningful and measurable results. Like to learn more? Contact us for a free consultation.
An effective social media marketing strategy requires understanding your goals and prospects. Social marketing for business is only effective when it does three things:
We start by gaining an understanding of your marketing goals. Are you looking for more sales leads? Are you building a new brand and need to create awareness? Are you introducing a new product or service? Social media marketing can be effective for any of these goals. Well defined marketing goals are the starting point on your path to success. This is the WHAT part of your strategy.
Next we focus on the WHO part of your strategy which involves identifying and gaining a deep understanding of your clients and ideal prospects. Your ideal prospects are those who will be most receptive to your messages, and most likely to act.
We do this by developing buyer personas. A buyer persona is a fictional, generalized representation of your ideal client. Often you will have many buyer personas, and each may likely require different approaches to your social media marketing. We look at many factors when building your buyer personas, such as:
Our social media experts look at these and other factors to define and refine your buyer personas which, in turn, helps us create meaningful content that will speak directly to their needs and wants. Targeted messages delivered on the social media platforms they use will influence purchasing decisions.
USING A PERSONA – PLATFORM MATCH
Having a deep understanding of your buyer personas is critical to creating relevant content and designing a strategy for following up. Success comes from delivering the right message to the right audience using the best media.
What social media platforms do your buyers and their influencers use the most? What interests them? What are their pain points? How do they make buying decisions? What criteria do they use in the pre-purchase phase of the sales cycle? These are some of the higher-level questions we address.
Setting S.M.A.R.T. goals is also important to your success. This means that each goal should be:
Let’s get started. Contact one of our social media experts today to discuss how we may help you achieve your goals and reach your prospects!
Have any questions, or would you like to learn more? Contact us today!