Campaign Measurement

Utilizing the right tools to track success and optimize your spend across channels is critical in today's fast-moving digital environment.

Tired of wasting resources on marketing efforts that produce uncertain results?

With Seroka as your partner, you’ll have access to detailed campaign measurement and analytic tools to confidently evaluate your success. You’ll get a detailed look at the effectiveness of your marketing and advertising campaigns. You’ll also be able to see the extent and reach of your PR strategy.

EFFECTIVE ADJUSTMENTS REQUIRE DATA

Seroka’s brand campaign specialists use a variety of resources and tools to ensure we’re meeting your goals from start to finish.

We begin by assessing your objectives and setting site/campaign conversion goals. This may include any number of metrics, including form submissions, phone calls, payment calculator usage, link sharing, new followers and more. Once the campaign gets underway, we put a host of tools to work to track its progress.

Your web and social traffic data provide insight on the effectiveness of your search and PPC strategy. This data is continuously used to fine tune your marketing campaigns. Your conversion statistics drive a process of content revision. Together your programs will dynamically address changes in user habits and the actions of your competitors.

DATA SOURCES

  • Google Analytics and powerful website statistics plugins – We measure who is visiting your site, how they arrived, how long they stayed, pages viewed, impressions, clicks, and much more.
  • SEO performance – We improve and refine your SEO in order to generate more traffic, leads and conversions.
  • Social media tools – We check the progress of your campaign on social media platforms, utilizing the high-powered analytics that are available through LinkedIn, Facebook and more.
  • Web server access log reporting
  • Referral traffic – We make sure you’re maximizing these marketing opportunities by assessing how your external content is performing.
  • Page and site activity trends – We examine what your traffic looked like before the campaign started and monitor it throughout the campaign to build actionable data and reporting.
  • Website performance tracking – We compare all aspects of your website’s performance to those of key competitors.
  • Search keyword volume analysis, and audience demographic reports

Additionally, we follow up at the end of the campaign with specific success measurements, complete with data-driven analysis.

No guesswork – we’re results-focused and committed to giving you a simple and clear way to make sure we meet your expectations.

 

Need some help in any of these areas? Give us a call. We have been creating successful marketing plans since 1987; read what some of our clients have to say about our efforts!

Have any questions, or would you like to learn more?  Contact us today!