Brand Development012318

Our process for building, reinforcing, rediscovering, and rehabilitating mortgage and fintech industry brands has been proven hundreds of times, for more than 30 years.

Are you struggling to define your brand and what it stands for? Or, do you find yourself in a perpetual state of rebranding due to a lack of brand confidence or focus?

If you feel your brand could be stronger or more compelling than it currently is, contact us today to speak with one of our brand consultants. We have the knowledge and industry experience to help you define or revive your brand. With a strong brand strategy you will grow your mortgage or fintech company.

At Seroka, we own a branding process that has been perfected over time, focused on growing key performance indicators (KPIs) and critical metrics. In addition, we design strategies for creating cultures of continuous improvement. The result is improved operational excellence and product/service leadership. Without a healthy culture, a brand will never reach its full potential.

Should you rebrand?

Building or rehabilitating your brand would be necessary if your company is experiencing any of the following symptoms:

  • No brand tiebreaker (value proposition)
  • Sales are down
  • No messaging consistency
  • Unable to define the brand in a relevant or meaningful way
  • A change of business focus
  • Expanding through a merger or acquisition
  • Disorganized or confusing brand portfolio
  • Poor marketing ROI
  • Customer attrition

THE PROCESS

Internal Brand and Culture Research

Through our internal brand and culture research we measure your culture’s health and strength.  We identify any obstacles limiting your ability to reach your goals. The results of this research will also provide you with insights on your brand. You will see how your brand is viewed by your employees, and discover their insights on perceived strengths, weaknesses, and opportunities.

Employee Metrics We Aim to Improve:

  • Increasing employee engagement
  • Improving teamwork
  • Raising productivity
  • Improving innovation and creativity
  • Helping to attract top-performers
  • Growing efficiency
  • Leadership
  • Reducing errors and mistakes
  • And much more…

Voice of Client Research (VOC)

Our voice of customer research provides insights into how well your brand is performing and connecting with your clients. The feedback you receive will serve as a checklist of what you may need to do to strengthen your relationship with your customers. The result will be an increase in future business and referrals.

We will provide you with valuable insights and information about your clients and how they feel about your company. Then you can take action on the insights we provide to improve how your company connects with your clients.

Client Metrics We Aim to Improve

  • Brand awareness
  • Brand understanding
  • Brand credibility
  • Relevance
  • Brand consideration
  • Value propositions
  • Sales
  • Brand stretch
  • Client loyalty and retention
  • Client advocacy
  • Brand reputation
  • Price premium
  • Brand value
  • Brand perception
  • Competitive threats
  • Product quality and service delivery
  • Customer advocacy and loyalty
  • Much more…

Brand Identification & Restoration

As the leading branding agency for the mortgage and fintech industries, our brand strategists will grow your business. We can build a stronger, more compelling brand for your company. If needed, we can take you through the process of restoring a brand that may have lost its focus or relevance.

If you find yourself in any of the situations below, contact us for a free consultation.  We will show you how we can help you take control of your brand.

  • Stuck in a vicious cycle of perpetual rebranding
  • Longer than industry-average sales cycles and lukewarm sales
  • Lack of brand clarity
  • A reason “not to buy” from your company has surfaced
  • Unable to shake off undesirable customer perceptions
  • Lacking structure for your portfolio of brands
  • Unable to find and hire good people

Brand Architecture and Portfolio Management

Are you growing through mergers or acquisitions? Are you creating new brands under your corporate umbrella? Do you need to rebrand your existing products and services? If so, you need a branding company that can construct a proper brand architecture system. A good brand architecture system will:

  • Maximize the brand value of your umbrella brand and its sub-brands
  • Establish strategic guardrails for all brands in your portfolio
  • Lower the barriers of growth when acquiring or creating additional brands
  • Provide clarity for the unique value propositions of all your brands
  • Provide the logic supporting your company’s brand portfolio