Are you struggling to define your brand and what it stands for? Or, do you find yourself in a perpetual state of rebranding due to a lack of brand confidence or focus?
If you feel your brand could be stronger or more compelling than it currently is, contact us today to speak with one of our brand consultants. We have the knowledge and industry experience to help you define or revive your brand. With a strong brand strategy you will grow your mortgage or fintech company.
At Seroka, we own a branding process that has been perfected over time, focused on growing key performance indicators (KPIs) and critical metrics. In addition, we design strategies for creating cultures of continuous improvement. The result is improved operational excellence and product/service leadership. Without a healthy culture, a brand will never reach its full potential.
Should you rebrand?
Building or rehabilitating your brand would be necessary if your company is experiencing any of the following symptoms:
Internal Brand and Culture Research
Through our internal brand and culture research we measure your culture’s health and strength. We identify any obstacles limiting your ability to reach your goals. The results of this research will also provide you with insights on your brand. You will see how your brand is viewed by your employees, and discover their insights on perceived strengths, weaknesses, and opportunities.
Employee Metrics We Aim to Improve:
Voice of Client Research (VOC)
Our voice of customer research provides insights into how well your brand is performing and connecting with your clients. The feedback you receive will serve as a checklist of what you may need to do to strengthen your relationship with your customers. The result will be an increase in future business and referrals.
We will provide you with valuable insights and information about your clients and how they feel about your company. Then you can take action on the insights we provide to improve how your company connects with your clients.
Client Metrics We Aim to Improve
Brand Identification & Restoration
As the leading branding agency for the mortgage and fintech industries, our brand strategists will grow your business. We can build a stronger, more compelling brand for your company. If needed, we can take you through the process of restoring a brand that may have lost its focus or relevance.
If you find yourself in any of the situations below, contact us for a free consultation. We will show you how we can help you take control of your brand.
Brand Architecture and Portfolio Management
Are you growing through mergers or acquisitions? Are you creating new brands under your corporate umbrella? Do you need to rebrand your existing products and services? If so, you need a branding company that can construct a proper brand architecture system. A good brand architecture system will: