Strategic Planning

We dive deep into our mortgage and financial service client's brands because only that way can we truly understand and promote them.

When you come to Seroka for your strategic communications plan for your mortgage industry or financial services company, be prepared for a well-thought-out strategy. We dive deep into your brand because only then can we truly understand and promote it.

Our thorough strategic planning process and years of experience serving mortgage industry and financial service companies results in a comprehensive plan that includes a detailed schedule of promotional activities. These activities focus on communicating your brand to your target audiences and in the media through a mixture of marketing, public relations, social media and digital tools.

Our plans include key promotions throughout the year but also allow for changes to be made along the way. We know that the mortgage and financial industries are constantly evolving and we want to ensure that your messaging and marketing activities are, too. We also don’t put all your “eggs” in one basket. Our strategic plans include an optimized cross-section of tactics to obtain better results for each of our clients.