Social & Digital

We'll keep your brand actively in front of your target audience by utilizing the full spectrum of social and digital platforms.

Your social media and digital plan will be created to produce a very robust and fertile online environment designed to maximize your brand visibility for those interested in a mortgage or mortgage industry-related products and services.

Our high-profile social and digital team members have a rich background in serving some of the most recognized brands in the United States. They will develop a comprehensive plan for you that utilizes a full spectrum of online tools including:

Social media planning and content creation

We create a fluid presence for brands that continuously target and interact with social and digital audiences in the right place, at the right time. We develop, continuously execute and optimize these plans, and provide ongoing support by establishing and/or monitoring your social media accounts, creating and publishing branded content, and engaging with/responding to communities on various social media platforms.

Online contests and promotions

Our goal is to ensure our clients’ custom online contests and promotions will generate excitement, maximize leads/entries and produce useable content. From basic online contest forms to viral sweepstakes or instant win games, we provide the strategy, research, creative design, and technology necessary to achieve winning results.

SEM

Search Engine Marketing (SEM) is a paid investment that takes advantage of Google search rankings to get your website in front of prospects conducting generic searches. To engage them effectively, we will develop and optimize the best SEM plan, that is born from the corporate and target audience intelligence we gather right from the start.

SEO

Our Search Engine Optimization (SEO) approach ensures prospects looking for your online content will find it. We first identify issues that might be limiting your website traffic, and analyze your current SEO strategy including website structure, content and performance. Then we review your competitors’ SEO efforts. The result: an effective SEO strategy that will measurably increase your website traffic.

Mobile marketing

A mobile search is different than a desktop search. Due to the mobile-first environment we now live in, it is critical that your online strategy is developed with this in mind. We understand that the traditional KPI’s, including likes, shares, views and comments developed when we lived in a desktop-first world do not tell the complete story about the success of your mobile campaigns. Marketing on mobile requires it’s own treatment and strategy to help you establish positive brand awareness on the devices people use the most – smartphones and tablets.

Reporting

We organize and analyze online, social and mobile data and stats to create the roadmap for your future digital strategies and tactics. We track your progress and monitor your ROI by diving deep to measure and evaluate the data that really matters and closely analyze how your digital content is performing.

Website development

Your website is a true extension of your business, and the very heart of your digital strategy. It must set your brand apart from your competition. We design, create and customize websites that establish an impressive and impactful online presence with the right user experience and interface.