Public Relations

Kindle awareness of your mortgage brand. Create goodwill. Build your credibility. Enhance your image. That's what our PR experts do.

Public Relations involves managing the flow of information from your company to your audience. A well-crafted public relations strategy will improve your corporate image and make your marketing efforts more successful.

The mortgage and financial service industries have unique regulations and restrictions. As experts in those industries, we will put our years of experience to work for you. We’ll grow awareness of your brand, services and products.  We will create goodwill and build your credibility. We will also help protect your brand in the event of a public storm.

We will first focus on understanding your products and services. We will get to know your customers and your competitors. Then we will identify the public relations opportunities and tactics that will best serve your needs. The result will be a public relations strategic plan that will generate the recognition you want, and need, to succeed.

Whether you are launching a new mortgage industry brand, financial product, or service, staging an event or raising capital we can help.  Our team will create compelling messages that will reach and influence your target audience.

Our team will develop and execute a PR strategy using the most effective items below.  A correctly developed public relations strategy will yield impressive results for your company.

Our PR wheelhouse incorporates:

  • Mortgage and Financial Services Media list development
  • Mortgage and Financial Services Blogger list development
  • Media relations
  • Feature article writing
  • Talking points for media interviews
  • Media interview/spokesperson training
  • News releases
  • Media tours
  • Media kits
  • Blogger relationships
  • Awards
  • Speaking opportunities
  • Issues and crisis management

 

Media Placements

Over the years, Seroka has developed close relationships with editors, bloggers and reporters at mortgage industry outlets.  We have placed content for our customers in MBA Newslink, National Mortgage News, National Mortgage Professional Magazine, The M Report, MPA, Scotsman Guide, Rob Chrisman Mortgage Daily News, and many more.

Our experienced PR team will regularly submit press releases and feature article ideas.  Our experience and knowledge help place your content in these well-respected mortgage industry outlets.

Award Opportunities

We’ll work with you to gain more recognition within the mortgage industry. In fact, some of our clients have been recognized as National Mortgage Professional’s 40 Under 40, HousingWire’s Women of Influence, MPA’s Elite Women in Mortgage, M Report’s Women in Housing, MPA Hot 100, National Mortgage Professional Magazine’s Top Mortgage Employers, HousingWire’s Tech 100 and many more.

Speaking Engagements

We will help you secure speaking engagements at state and national mortgage association trade shows.  Speaking at industry events will demonstrate your authority, integrity and credibility. We’ll position you as an expert in the mortgage industry and a go-to source of information for the media.  This brings exposure and credibility to you and your organization.

Seroka will also help you craft your message when you speak to community and other groups.  We bring you an understanding of your target audience and work with you to craft a compelling message for your customers wherever you meet with them.

Trade Show and Convention Planning and Preparation

We’ll also review with you appropriate mortgage industry trade shows to attend, and secure booth space and sponsorships. In addition, we’ll serve as your marketing arm handling the logistics for shipping your booth and materials. We will also develop pre-show promotions to drive traffic to your booth and assist in securing on-site meetings.