Public Relations

Kindle awareness of your mortgage brand. Create goodwill. Build your credibility. Enhance your image. That's what our PR experts do.

Building awareness of your mortgage industry brand – among decision makers; Getting published – in the mortgage industry and financial services media; Getting noticed – by your target audience; Securing speaking engagements at mortgage industry events– at the best venues; Obtaining recognition – by those highly valued in the mortgage and financial industries; Being prepared – in the event of a crisis … these are just a few of the goals of an effective public relations plan.

Public Relations involves strategically managing the flow of information from your company to your audience. The mortgage and financial service industries have unique regulations and constraints that require the expertise that Seroka brings to the table.  We work with you to kindle awareness of your brand, services and products. It creates goodwill, builds your credibility, and enhances your image. And, it enables you to protect your mortgage industry brand in the event of a public storm.

The enhanced corporate image and preparedness you will realize from a well-crafted public relations strategy will complement, intensify and bring significant added value to your marketing efforts.  And when supported by a strong PR strategy, all those marketing efforts will work in unison to build your brand within the markets you need to reach and influence.

Our initial focus will be to gain a thorough understanding of your product or service, your best customers and your competitive landscape. Then we will identify the public relations opportunities and tactics that will best serve your needs. The result will be the creation of a public relations strategic plan that will effectively generate the recognition you want, and need, to succeed.

Our professionals work closely with you to cultivate media relations and maintain a favorable public image for your mortgage industry or financial services company. We are experts in the mortgage and financial services industries, we bring our years of experience to  bear on your behalf. Seroka is a go-to source of information for the media you care about, covering the mortgage industry.

Whether you are revitalizing or launching a new mortgage industry brand, product, or service; staging an event; or raising capital, our team will create compelling messages designed to reach and influence your target audience. From speaking engagements and media tours, to press coverage, awards and beyond, our team excels at quickly developing relationships with key constituents to gain high-impact results.

Our PR wheelhouse incorporates:

  • Mortgage and Financial Services Media list development
  • Mortgage and Financial Services Blogger list development
  • Media relations
  • Feature article writing
  • Talking points for media interviews
  • Media interview/spokesperson training
  • News releases
  • Media tours
  • Media kits
  • Blogger relationships
  • Awards
  • Speaking opportunities
  • Issues and crisis management


Securing media placements from well-forged relationships

Over the years, Seroka has formed close relationships with editors, bloggers and reporters at mortgage industry outlets including MBA Newslink, National Mortgage News, National Mortgage Professional Magazine, The M Report, MPA, Scotsman Guide, Rob Chrisman Mortgage Daily News, and many more. Our experienced PR team submits press releases and feature article ideas to these esteemed mortgage industry outlets on a consistent basis and have garnered numerous placements for our clients.

Gaining recognition through award opportunities

We work with our clients to obtain recognition in the mortgage industry as well. As a matter of fact, some of our clients have been recognized as National Mortgage Professional’s 40 Under 40; HousingWire’s Women of Influence, MPA’s Elite Women in Mortgage; M Report’s Women in Housing, MPA Hot 100; National Mortgage Professional Magazine’s Top Mortgage Employers; HousingWire’s Tech 100 and many more.

Establishing credibility through speaking engagements

Seroka assists clients in securing speaking opportunities at state and national mortgage association trade shows to demonstrate their authority, integrity and credibility. We position you as an expert in the mortgage industry, a go-to source of information for the media.

Trade Show/Convention Planning and Preparation

Seroka reviews with clients appropriate mortgage industry trade shows to attend, and secures booth space and sponsorships. In addition, we act as your marketing arm handling the logistics for shipping your booth and materials. We also develop pre-show promotions to drive traffic to your booth and assist in securing on-site meetings.