Your customers and competitors live and compete in a digital world. Seroka’s digital mortgage and financial services marketing team will help you reach your audience with messages that they will respond to. Your online presence is your organization’s front door. It is how your customers will meet you. It is also where your customers will compare you to your competition.
We develop digital marketing plans that maximize visibility for those interested in a mortgage or mortgage industry-related product or service. Our digital team members have a rich background in serving some of the most recognized brands in the United States. They will develop a comprehensive plan for you that utilizes a full spectrum of digital marketing tools including:
Search Engine Marketing (SEM) is a paid investment that combines Search Engine Optimization and Pay Per Click advertising. This strategy gets your website in front of prospects conducting searches for a mortgage or financial service. First, we gather organization and target audience intelligence. Then we develop and optimize the best SEM plan to put you front and center on search results pages.
Our Search Engine Optimization (SEO) approach ensures that prospects looking for your online content will find it. First, we identify issues that limit your website’s search visibility. Then we analyze your current SEO strategy including website structure, content and performance. We then review your competitors’ SEO efforts.
The result is an effective SEO strategy. We use many tools to build your search visibility including backlinking, new and optimized content, and proper SEO formatting. As part of your SEO program we track and report your search results placement and changes in your website traffic. This helps us react to your competitors and changes in search algorithms. This insures that your SEO program will continue to meet your goals.
Pay Per Click Marketing (PPC) uses search engine advertising to generate traffic to your website. PPC can be a cost-effective strategy when used correctly. Our digital marketing team will find the most effective search phrases and bidding strategies for you. A targeted PPC program can work alongside your SEO efforts to get your site noticed on Google or through display ads on relevant websites. We manage all aspects of your PPC campaign including keyword targeting, bidding, and reporting.
The content on your website tells the story of your business. Our process discovers the specific tone and topics that work best for your target audience. We take the essence of your brand and use it to create meaningful and relevant content for your readers. Your content can be anything from a memorable blog post to creating an educational eBook.
Our content writing services include website content, blogging, social media posts, and email marketing.
Online contests and promotions can generate excitement and increase leads. The response that you get can also guide your content. We can create a range of online tools you can use to draw new prospects. We can create programs ranging from basic online contest forms to viral sweepstakes and instant win games. We provide the strategy, research, creative design, and technology necessary to achieve winning results.
As we work with you on your digital marketing program it is important to know where you are and where you are going. Our team uses professional online marketing tools to track you and your competitor’s online success.
We analyze online, social and mobile data and stats to create activity and search results placement reports. We track your progress and monitor your ROI by diving deep to measure and evaluate the data that matters to you and your strategy. By analyzing how your digital content is performing we can suggest new content and changes to help you compete.