Certified Brand Development

Our process for building, reinforcing, rediscovering, and rehabilitating brands has been proven and perfected over time, hundreds of times, for more than 30 years.

At Seroka, you’ll find 2 of only 29 Certified Brand Strategists in the U.S. We own a branding and restoration process that has been perfected over time to help companies in the mortgage and financial industry grow critical metrics such as awareness, uniqueness, sales, retention and advocacy. In addition to our proven branding services, we also design strategies for creating cultures of continuous improvement, operational excellence and product/service leadership. Because with the absence of a culture of people who are as passionate and as determined as the CEO to succeed, a brand will never reach its full potential.

Metrics We Improve


  • Employee engagement
  • Productivity
  • Errors/mistakes
  • Attraction and retention of top-tier employees


  • Awareness
  • Sales
  • Customer loyalty
  • Reputation
  • Price premium


Internal Brand & Culture Research

In a matter of weeks, we can give you invaluable and actionable insights into the health and strength of your culture, identifying obstacles impeding your ability to grow and maximize your company’s full potential.

Areas of focus:

  • Employee engagement
  • Teamwork
  • Productivity
  • Innovation/creativity
  • Attracting top-performers
  • Operational efficiencies
  • Leadership
  • Source of errors/mistakes
  • Much more…


Voice of Customer Research

What keeps your customers coming back, and what may be pushing others away? Oftentimes, all it takes is one negative experience to lose a customer for good.

We can provide you with valuable insights and actionable information about your customers in key areas, such as:

  • Brand perception
  • Competitive threats
  • Product quality and service delivery
  • Customer advocacy and loyalty
  • Much more…


Brand Identification & Restoration

Our Brand Identity and Restoration program provides an ideal solution for companies and organizations suffering from one or more of the following afflictions:

  • Stuck in a vicious cycle of perpetual rebranding
  • Longer-than-industry-average sales cycles and lukewarm sales
  • Lack of brand clarity
  • A reason “not to buy” has surfaced
  • Unable to shake off undesirable customer perceptions
  • Lacking structure for its brand portfolio



According to a 2016 Gallup poll, only 32 percent of employees are engaged.

It’s the reason that culture has overtaken strategy as the number one focus of CEOs.

Our B.E.ST. (Brand Enculturation STrategy) program provides the framework and tools for aligning employees with the brand and its values. The goal is to make needed changes and adjustments to improve internal metrics, such as:

  • Employee engagement
  • Teamwork
  • Productivity
  • Attraction of top-performing employees
  • Reduction of errors and mistakes
  • Operational efficiencies


Brand Architecture & Portfolio Management

Whether you are growing through mergers and/or acquisitions, creating new brands under your corporate umbrella, or branding existing products and services, we can help you define an architecture system for your company that will:

  • Maximize the brand value of your umbrella brand and its sub-brands
  • Establish strategic guardrails for all brands in your portfolio
  • Lower the barriers of growth when acquiring or creating additional brands
  • Provide clarity to the unique value propositions of all brands and the logic supporting your company’s brand portfolio