Mortgage Blog

4 Hot Online Brand Building Trends

Hot trends in brand building

Every year we all read about a slew of marketing trends. This year is no different. I’ve seen many articles…some including trends that are a bit dated and others that are quickly coming of age. Here are four hand-picked trends that mortgage industry marketers should seriously consider as part of a communications strategy as we…


Using Strategic Sponsorships to Build Your Brand

race car sponsorship to build brand

Sponsorship marketing is one of the most popular and fastest growing forms of marketing! According to IEG’s 32nd annual review, sponsorship spending has been increasing year over year for the past 5 years! Great brands are fully aware of the positive benefits afforded them through aligning themselves with causes and events that reach their target…


Live Video: Why it’s the Latest Craze for Top Brands

Live social video has become all the rage lately as one of the most contemporary ways that mortgage industry brands can connect with their audiences on a very real level.  There is literally nothing else like it! When you go live, the people watching you are actively engaged. And they know anything can happen because…


2018 Hot Marketing Trends – Lykken on Lending Podcast

  In this episode of Lykken on Lending aired on January 29th, 2018, I was honored to be the Hot Topic guest speaker. Topics discussed in this episode include: Facebook is deprioritizing content from brands with their new algorithm. What does this change mean to mortgage industry marketing execs and how can they navigate these…


3 Big Ways Mobile is Changing Marketing

social media apps on iPhone screen

According to comScore, as of January of 2017, mobile had 71% share of total minutes spent online! If you are still informing your online marketing strategy based only on clicks, mentions, likes, views and other traditional KPIs created when we lived in a desktop-first environment, you’re not alone. While these legacy measurement tools are still…


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