In 1987, Pat Seroka started a marketing agency with one client, Midwest Mortgage Services, a newly formed correspondent mortgage company in Chicago with big dreams, tremendous energy and the courage to lead. Five years later, Midwest Mortgage Services became the largest independent mortgage company in Chicago and was sold a few years later to the largest bank in Illinois. Today, serving a national mortgage and financial client base from Midwest and West Coast offices, Pat’s two sons are part of the family business. John, leads the firm’s mortgage industry marketing division and Scott, a Certified Brand Strategist, heads up the firm’s branding and enculturation division.
Since our early days, the mortgage and financial industries have undergone profound change – particularly over the past decade. New technologies and product offerings have disrupted the industry, creating faster processes with a focus on demanding user expectations. Moving forward, consumers and businesses are going to expect much more from their interactions with mortgage companies and other financial entities who must deliver and maintain an outstanding brand experience. With the level of competition that exists today, a critical need is born – to ensure your brand takes center stage and resonates with your target audience.