Your Team

Not our team, but your team.

Your Team

Scott Seroka
Principal and Certified Brand Consultant

"A brand can be the difference between a sale and no sale."

Scott is a Principal at Seroka and one of only 29 Certified Brand Strategists in the country. He joined the agency in 1998 as a production and traffic manager after leaving a senior management position with Landmark Credit Union.

Scott is primarily responsible for the agency’s brand development and enculturation division. Some of his notable accomplishments include building brands and cultural infrastructures for numerous companies in the manufacturing and mortgage industries, ranging from global Fortune 500 organizations to smaller, privately held firms. Scott sits on the Board of Directors at the Independent Business Association of Wisconsin and is a member of Brand Establishment as well as the Waukesha County Business Alliance. He earned his Train the Trainer certificate in Leader Effectiveness Training through Gordon Training International.

Scott has been a featured speaker at a wide range of corporate events, trade shows and for several chambers of commerce, and has been featured in Entrepreneur Magazine, Mortgage Professional, National Mortgage Press, Corporate Report Wisconsin, BizTimes and numerous other publications. Scott has also been a guest lecturer for The Milwaukee School of Engineering’s Entrepreneurial Graduate Studies program. He earned his B.A. degree at Cardinal Stritch University, and currently resides in Oconomowoc, Wisconsin with his wife and daughter. In Scott’s former life, he performed at The Second City improvisational theater in Chicago and was a stand-up comic in the Chicago and Milwaukee areas.

Pat Seroka

Pat Seroka
CEO & Certified Brand Strategist

"Strong brands will thrive with little advertising and weak brands will fail with extensive advertising."

Pat Seroka founded Seroka & Associates in 1987, the natural culmination to years spent studying why people select one brand over another and the motivations behind their brand selections when selling print and broadcast advertising early in his career. With Pat at the helm, the agency’s good reputation built rapidly, gaining national recognition in the mortgage arena through joint venture activities Pat created with the Mortgage Bankers Association (MBA).

In the 1990s, Pat added a full-service Public Relations Division and an Interactive Communications Division to the agency. Since 2000, Pat has focused on diversifying the agency’s expertise beyond the mortgage sector by adding manufacturing and food to its industry niches. Pat created the Homebuyers Information Institute, a resource for lenders that provided consumers seeking mortgages lending information, and operated it for eight years. He also wrote, produced and directed a 30-minute television program entitled, “The Key to the Right Mortgage,” which was endorsed by the MBA and ran on PBS in the Midwest.

Pat is one of only 29 Certified Brand Strategists in the U.S and has been named Entrepreneur of the Year by Ernst & Young and Merrill Lynch. He regularly speaks at various national and state mortgage and banking meetings and marketing seminars, and his articles have appeared in Mortgage Banking, The Wall Street Journal, National Mortgage News, and many other mortgage trade publications. He’s a member of the Mortgage Bankers Association of America and the Independent Business Association of Wisconsin, and his agency is a Preferred Vendor of The Mortgage Collaborative. He and his wife reside in Brookfield, Wisconsin. Pat is also a member of the Porsche Club, holds a Competition Racing License for weekend fun, and enjoys boating and traveling.