Your Team

Not our team, but your team.

Your Team

Scott Seroka
Principal and Certified Brand Consultant

"A brand can be the difference between a sale and no sale."

Scott is a Principal at Seroka and one of only 29 Certified Brand Strategists in the country. He joined the agency in 1998 as a production and traffic manager after leaving a senior management position with Landmark Credit Union.

Scott is primarily responsible for the agency’s brand development and enculturation division. Some of his notable accomplishments include building brands and cultural infrastructures for numerous companies in the manufacturing and mortgage industries, ranging from global Fortune 500 organizations to smaller, privately held firms. Scott sits on the Board of Directors at the Independent Business Association of Wisconsin and is a member of Brand Establishment as well as the Waukesha County Business Alliance. He earned his Train the Trainer certificate in Leader Effectiveness Training through Gordon Training International.

Scott has been a featured speaker at a wide range of corporate events, trade shows and for several chambers of commerce, and has been featured in Entrepreneur Magazine, Mortgage Professional, National Mortgage Press, Corporate Report Wisconsin, BizTimes and numerous other publications. Scott has also been a guest lecturer for The Milwaukee School of Engineering’s Entrepreneurial Graduate Studies program. He earned his B.A. degree at Cardinal Stritch University, and currently resides in Oconomowoc, Wisconsin with his wife and daughter. In Scott’s former life, he performed at The Second City improvisational theater in Chicago and was a stand-up comic in the Chicago and Milwaukee areas.

Amy Hansen
Director of Public Relations and Client Services

"A well thought-out strategy yields much greater results than rolling out a series of tactics."

Amy views herself as an extension of each client’s marketing team. She has worked in public relations and advertising for 19 years, and has successfully managed accounts on a national, regional and local basis across a variety of industries. Amy has worked hard to develop strong, mutually respectful relationships with key media outlets, including the Wall Street Journal, New York Times, Chicago Tribune, Los Angeles Times, Oprah Magazine, Real Simple, Good Housekeeping, Redbook, Fox Business and many more. In addition, she has cultivated relationships with a wide range of trade publications in our key vertical markets.

Amy has extensive experience in virtually every area of public relations and marketing – from providing strategic counsel to clients, and conducting media tours and interviews; to writing and placing press releases and feature articles; to handling project management for marketing materials, brochures, social media, email blasts, interactive campaigns, newsletters, ads, radio spots, and more. She is a member of the Public Relations Society of Wisconsin and Second Wind and earned her B.A. in Communications at the University of Wisconsin – Whitewater.

Most of Amy’s free time is spent on the sideline of a basketball or football game cheering on her son or driving him to and from practice. She also enjoys kickboxing, entertaining, and spending time with family and friends.

Pat Seroka

Pat Seroka
CEO & Certified Brand Strategist

"Strong brands will thrive with little advertising and weak brands will fail with extensive advertising."

Pat Seroka founded Seroka & Associates in 1987, the natural culmination to years spent studying why people select one brand over another and the motivations behind their brand selections when selling print and broadcast advertising early in his career. With Pat at the helm, the agency’s good reputation built rapidly, gaining national recognition in the mortgage arena through joint venture activities Pat created with the Mortgage Bankers Association (MBA).

In the 1990s, Pat added a full-service Public Relations Division and an Interactive Communications Division to the agency. Since 2000, Pat has focused on diversifying the agency’s expertise beyond the mortgage sector by adding manufacturing and food to its industry niches. Pat created the Homebuyers Information Institute, a resource for lenders that provided consumers seeking mortgages lending information, and operated it for eight years. He also wrote, produced and directed a 30-minute television program entitled, “The Key to the Right Mortgage,” which was endorsed by the MBA and ran on PBS in the Midwest.

Pat is one of only 29 Certified Brand Strategists in the U.S and has been named Entrepreneur of the Year by Ernst & Young and Merrill Lynch. He regularly speaks at various national and state mortgage and banking meetings and marketing seminars, and his articles have appeared in Mortgage Banking, The Wall Street Journal, National Mortgage News, and many other mortgage trade publications. He’s a member of the Mortgage Bankers Association of America and the Independent Business Association of Wisconsin, and his agency is a Preferred Vendor of The Mortgage Collaborative. He and his wife reside in Brookfield, Wisconsin. Pat is also a member of the Porsche Club, holds a Competition Racing License for weekend fun, and enjoys boating and traveling.

Mary-Iris Taylor
Senior Copywriter

"Giving an authentic voice to a brand through well-crafted content is critical to cultivating believability and brand loyalty."

Mary-Iris began her career in the financial services industry, working as a Registered Representative and later in the marketing department for a large, national mutual funds provider. Eager to put her passion for writing to work, she then moved to the agency side where she held creative and account services roles for firms located in Chicago, Pittsburgh and Buffalo, NY. Her financial services background served her well as she worked on client accounts in the banking, mutual fund, and investment and retirement services sectors.

While raising her family, Mary-Iris grew her freelance business, providing consulting and copywriting services for a variety of clients including Citizens Bank, Mellon Bank, Betsy Ann Chocolates, The Cleveland Clinic, Ascensus Retirement Services, StanCorp Financial Group and the CFA Society. She returned to work outside of the home as a senior copywriter for a credit union where she wrote copy for print and electronic media that promoted a wide range of financial products including checking and savings accounts, student and mortgage loans, home equity loans and lines of credit.

Mary-Iris joined Seroka in 2015 to lead the agency’s content development and copywriting services. She holds a BA in Journalism, with a concentration in Advertising, from Marquette University. In her spare time, Mary-Iris enjoys traveling with her family and friends, trying new recipes, wine tasting, practicing yoga and doting on her rescue dog Jack.

Lori Highby
Director of Digital and Social Media Strategy

I started out at a web agency in the early 2000s, where I self-taught SEO, PPC, and email marketing tactics while implementing traditional methodologies for strategy. Today I have the privilege of working with a number of strong B2B and B2C brands in building and executing a successful digital marketing strategy that is focused on generating a positive ROI.  My core personal value of lifelong-learning allows me to stay on top of the technological advances and how they can be applied to an effective marketing strategy.  In addition, I am passionate about sharing the many creative and strategic digital marketing lessons learned with people and organizations through various speaking engagements and as an adjunct professor at UW-Milwaukee.

As a strong believer in networking (both digitally and traditionally), I have served on numerous boards including the Better Business Bureau of Wisconsin.

If I’m not working or teaching, you can often find me at an ice rink playing hockey with my husband or walking my two dachshunds through the park.