Scott is a Principal at Seroka and one of only 29 Certified Brand Strategists in the country. He joined the agency in 1998 as a production and traffic manager after leaving a senior management position with Landmark Credit Union.
Scott is primarily responsible for the agency’s brand development and enculturation division. Some of his notable accomplishments include building brands and cultural infrastructures for numerous companies in the manufacturing and mortgage industries, ranging from global Fortune 500 organizations to smaller, privately held firms. Scott sits on the Board of Directors at the Independent Business Association of Wisconsin and is a member of Brand Establishment as well as the Waukesha County Business Alliance. He earned his Train the Trainer certificate in Leader Effectiveness Training through Gordon Training International.
Scott has been a featured speaker at a wide range of corporate events, trade shows and for several chambers of commerce, and has been featured in Entrepreneur Magazine, Mortgage Professional, National Mortgage Press, Corporate Report Wisconsin, BizTimes and numerous other publications. Scott has also been a guest lecturer for The Milwaukee School of Engineering’s Entrepreneurial Graduate Studies program. He earned his B.A. degree at Cardinal Stritch University, and currently resides in Oconomowoc, Wisconsin with his wife and daughter. In Scott’s former life, he performed at The Second City improvisational theater in Chicago and was a stand-up comic in the Chicago and Milwaukee areas.