Manufacturing Blog

Are Unique Value Propositions Overrated?

For far too long, marketers in the manufacturing industry have been hung up on identifying their “unique” value propositions, believing that if they don’t own one, they wouldn’t be equipped to confront the competition head on and win new customers. Hold that thought. The urgency and anxiety over defining one’s Unique Value Proposition (UVP) has…


Brand: Don’t confuse corporate values with customer expectations

The process of defining one’s values has unquestionably become one of the hottest trends in corporate and employer branding. And when integrated into a well-functioning, healthy culture, the results can be extraordinary in many ways. Values help to differentiate the brand by telling customers and employees what the company stands for. They establish guardrails and…


6 Reasons Disengaged Employees Require Your Immediate Attention

According to a 2016 Gallup Poll, disengaged employees cost the U.S. approximately $500,000,000,000 (Yes, that’s billion). Some employees disengage for reasons that have nothing to do with their employer or work environment. Illness, injuries or major life events such as losing a loved one, going through a divorce or dealing with any kind of trauma…


Five Deadly Sins of Brand Complacency

Some of us are deceived to believe that many of the larger, well-known brands have everything figured out. Many of them do. But the others? Well, read on. Below are some higher-profile brands that were, at one time, leaders in their respective industries, and today are struggling to survive from a history of complacency. There…


Why Culture Integration is Essential During the Onboarding Process

It’s Dave’s first day. He’s finally here. The Account Manager’s position has been open for more than six months and by all indications, Dave is the answer to everyone’s prayers. There is a sigh of relief now that he’s on board – Dave has a proven track record of success, his people skills are sharp…


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