Our Experience in Manufacturing Branding and Enculturation is Your Advantagesm

For the past decade, the manufacturing industry has consistently turned to Seroka for brand development, enculturation, strategic communications, PR, social media and digital services. They come to us because we understand the industry, and we deliver real, measurable results.

Three top challenges manufacturers face today are:

  1. The skills gap. According to research from the Manufacturing Institute and Deloitte, there could be as many as 2 million unfilled manufacturing jobs by 2025.
  2. The Internet of Things. IoT is poised to replace some of those workers but technology will need to mature first, thus creating a time lag.
  3. Robotics and automation. When properly integrated, automation can transform plants. However, the challenge is discovering the right area within your plant to engage this technology, create efficiencies and relieve some of the skills gap stress.

While many manufacturers focus their attention at these three issues, they cannot lose sight of their internal culture nor their brand’s reputation and global positioning.  That is where we come in.  At Seroka, our brand specialists have deep experience in the manufacturing industry.

The fact is, as a manufacturer, your brand is not only defined by the design, quality and value of the actual products you produce and sell, but it is also dependent on how your company conducts business. The totality of manufacturing brands is comprised of things such as:

  • Product attributes, such as design, quality and value
  • Innovation
  • How well customer problems are solved
  • Everything that happens before, during and after the sale
  • End-user product and customer service experiences
  • How well the product and customer service delivery meets customer expectations

We deliver proven brand development, corporate culture, marketing communications, digital, social and PR successes for our clients with one purpose: to produce manufacturing brands that lead. Let us show you how emerging technologies and demographic shifts are impacting your brand, culture, and bottom line – and how to use this new normal to your brand’s best advantage.

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