Everything A Brand Endures In the Sales Process
Assume for a moment you need to make a major purchase in the next several months. Perhaps a new machine, piece of equipment, or even a new CRM system. In your decision-making process, your mind would likely fast-forward to thoughts of one or two brands you would consider purchasing, and perhaps brands you would never consider, based on your experiences and perceptions. With such a narrow focus, this is the intersection where you compare brands in greater detail so that you may know the better brand to choose, or become a bit more adventurous and explore other brand options which typically makes the decision-making process more complicated.
The fact is, your prospective customers make decisions in strikingly similar ways. For your benefit, thought and considerations, I’ve created the infographic below detailing everything your brand must endure before a sale can be made.